Text Messaging
Build Awareness with Our Most In-Demand Marketing Vehicle
"Zim² has certainly lived up to everything you promised...I can honestly say that this has been one of the least stressful college newspaper campaigns I've been involved with. Your team has been a pleasure to work with." |
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Be relevant to tomorrow's super consumers
In order to be relevant, you need to reach college audience where they are. Digital media is number one with kids, with 51% of teens saying "they absolutely could not live without" their cell phones. Text messaging is the number one non-voice activity at 72%. By including codes on other vehicles (posters, newspaper ads, etc.), advertisers can target exactly who they want to talk to.
The target send a coded text message and receives a custom message back to their phone. Use this to drive promotional sales with digital coupons or build engagement with ringtones and other cool downloads, etc. Zim² coordinates all aspects of the campaign for Text Messaging response vehicles to allow advertisers to monitor impact. The target audience interacts with the advertiser via a text message auto responder for real engagement and maximum measurability! Call us today to find out more.
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