Step 1

Studio Relationships

Zim² has established relationships with studios and colleges for advanced screening possibilities.

Step 2

Program Development

Sponsorships finalized at least 6 weeks prior to launch.

Step 3

Advance Screenings Bookings

Zim² secures screening rights on college campuses for showing up to
2 weeks prior to national release.

Step 4

Creative Development

Multi-media campaigns developed for pre-show cinema commercial,
newspaper, radio, internet, posters & sampling.

Step 5

Program Execution

Advertising begins 2 weeks prior to show. 90-second commercials,
product literature and samples distributed on the day of the movie screening.

Step 6

Program Audit

Report of attendance provided (viewership size and gender makeup).

• 90 second cinema commercial
• Events on Facebook
• Custom research opportunities

• On-campus postering begins 2 weeks prior
• One campus newspaper ad

• College radio station support
• Opportunities for product sampling, couponing and literature distribution